What's Still Wrong wtih Reference

Interesting opinion piece in Library Journal

"Reference Desk 2.0 - ...the 1984 reference model endures in too many libraries today: librarians passively waiting at a desk for people to approach.
We must experiment more with having reference librarians roam among users, actively asking if they can help them. Some libraries already have embraced this strategy with positive results. But we can do more, both at the library and online. I don't mean to suggest we stalk patrons, just that we more actively solicit and then win their attention and respect as teachers."
http://www.libraryjournal.com/article/CA6497259.html